Fruits and Veggies

This challenge focuses on fruits and vegetables, identified in the 2005 Dietary Guidelines for Americans as “Food Groups to Encourage.”

Core Messages: Fruits and Vegetables Challenge

Kids who make healthy food choices eat 2 cups of fruit and 2 ½ cups of vegetables each day (source:

Fruits and veggies provide the unrivaled combination of great taste, nutrition, abundant variety and multiple product forms.

Eating fruits and veggies as part of an overall healthy diet may help reduce the risk of chronic diseases.

All forms of fruits and veggies count — fresh, frozen, canned, dried and 100% juice.

Eating a colorful variety of fruits and veggies provides fiber and a range of valuable nutrients like vitamins and minerals such as potassium.

Every step taken toward eating more fruits and veggies and getting more physical activity helps children — and adults — be at their best.

*The amount of fruits and vegetables you need to eat depends on your age, sex and level of physical activity. See for more information.


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