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Developed by Action for Healthy Kids in cooperation with the U.S. Department of Agriculture and the U.S. Department of Health and Human Services, Game On! The Ultimate Wellness Challenge encourages our children and youth — and those who support them — to make better food choices and move more.

Game On! The Ultimate Wellness Challenge is a year-long program that challenges America’s youth, their families and schools to incorporate healthy food choices and physical activity into their daily lives. A series of four theme-based challenges spaced throughout the school year promotes, engages and recognize students for their efforts to make better food choices and move more. The Challenge Course is a special event that can be used to kick off and/or conclude the year or used midway through the year to add momentum to your program.

Program objectives include:

  • Help students learn about and practice the habits of sound nutrition and physical activity
  • Engage students in making better food choices — including fruits and vegetables, whole grains and low-fat and fat-free milk and milk products — at school
  • Motivate students to make better food choices — including fruits and vegetables, whole grains and low-fat and fat-free milk and milk products — outside of school
  • Engage students in getting more physical activity before, during and after school
  • Provide schools with a framework and access to free/low-cost tools to integrate health concepts and activities throughout the school day and the school year
  • Engage educators, school staff, families and members of the community in helping students to make better food choices and move more
  • Support long-term school wellness policies by promoting sound nutrition and physical activity throughout the school campus
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